I was watching a rerun of The Simpsons Movie when I remembered a trip to LA in July 2007. The world was eagerly waiting for the premiere of The Simpsons Movie when 11 7-Eleven locations in the US and Canada were temporarily transformed into Springfield’s fictional Kwik-E-Mart.
My friends and I found one of the 11 locations and excitedly lined up to get in. Most of us in line were over 21 years old. No surprise there; The Simpsons started in 1989, so you can easily guess what age group makes up their core fan base.
It was fun purchasing items that looked like it came straight from the cartoon, such as the Squishee and Homer’s favorite pink frosted donut. The store was also decorated with posters and signs that parodied Apu’s cheapskate personality. Speaking of Apu, they even hired Indians to take charge of the register.
Brands and companies usually capitalize on Hollywood movies with ludicrous promotions, but this is one of the better ideas. Wish they would come up with similar promotions for upcoming movies such as Harry Potter. Imagine entering a wizard’s pub that serves butter beer and pumpkin juice.