Behind the Scenes: My Short Indie Film

Who cares about a 3:30 a.m. call time and 21-hour shoots when the location takes your breath away? Last month, we spent two days filming my new indie film, Habhab a Nice Day! in Tanay, Rizal. It’s only two hours away from Manila, but Tanay’s vintage culture makes a great escape from the woes of the metro.

We were there for business over pleasure, but I managed to snap a lot of photos. And it wasn’t just because my character is a budding photographer.


If you haven’t seen the film yet, you have two days left to catch it on Philippine TV. Scroll down to see the schedule and info.

A 10-minute short film for Alaska’s Cinemainit Series, Habhab a Nice Day! is about a poignant summer weekend of two college best friends, Patty and Misha.

7 p.m. nightly from May 29 to June 4 only on Cinema One (Philippine cable)


Client: Alaska Milk Corporation
Agency: Lowe Philippines
Production: Arkeofilms

Director: Joel Ruiz
Producer: Rhona Agtay
Associate Producers: Tracy Sarte and Gianne Bernabe
Writer: Raymond Lee
Director of Photography: Alma dela Peña
Production Designer: Popo Diaz
Editor: Lawrence S. Ang
Music and Sound Design: Ryan Gil

Patty: Elora Españo
Misha: Yours truly
Dumbo: Joshua Deocareza

Photos by Additional photos by Arkeo Films.

August 5 update:

The film is now on youtube. Watch it here and tell me what you think.


  1. aopogi wrote:

    I want to Habhab a nice day!!!

    • Raman wrote:

      Aw.. Christmas is really best when spent with faimly.. I know how you feel.. My Dad’s an OFW and i remember only a handful of Christmases spent with him.. Now that I’m older and have a faimly myself I always ask him to retire so he can spend every Christmas with my son. Especially since last month he got a cancer scare.. Here’s to a Filipino Christmas! Cheers!

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