Kitsch of the Moment: Edible Mickeys

Call it the power of marketing. Just place a popular logo, brand or character on any ordinary consumer item and its selling power increases tenfold. When my family and I spent New Year’s Eve in Disneyland Hong Kong, my sister and I fell for the overpriced Mickey treats—hook, line and sinker.

Mickey brewed coffee, HK$20

Mickey chocolate mousse, HK$35


Mickey caramel popcorn, HK$25

Mickey ice cream bar, HK$25


Mickey waffle, HK$45

I know it’s just a regular waffle with maple syrup and whipped cream. Even I can make waffle anytime at home! But look, Mickey Mouse is smiling at me as I devour the sweet goodness in Disneyland Hong Kong, surrounded by all the Disney magic that I’ve loved since I was a little girl dreaming of fairies and Never Never Land. It’s cute and fun!

Spoken like a true gullible consumer, eh? As if that wasn’t enough, my sister and I rummaged through the souvenir shops after the fireworks and purchased Mickey and Minnie Mouse souvenirs, one of which is now sitting comfortably on my work desk. That was one of the best New Year’s Eve celebrations of my life.



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