When I heard that two of my favorite Filipino Bohemian brands have collaborated, I donned my embroidered kaftan dress and drove all the way to Mega Fashion Hall to see the collection.
“L’Indochine Loves Hey Jow” mixes designer Joana Ballesteros-Gube’s signature boho luxe vibe with L’Indochine’s eclectic Asian flavor. L’Indochine’s branch at Mega Fashion Hall in SM Megamall set up a jewelry bar where you can mix and match necklaces, bracelets, and charmed pieces.
I remember collaborating with Hey Jow back in 2013 for Kate Was Here’s limited-edition hippie headbands. Joana had just left her 9-5 job to pursue her passion for jewelry design, and I would visit her condo to pick from her boxes of charms as we came up with unique accessories just for me.
Her brand has evolved and amassed followers not just from the Philippines, but also from all over the globe. Like me, you may set up an appointment with the Joana for personalized and customized accessories, but with the immense selection of boho luxe designs from her online shop, you’ll find more than enough to fill your jewelry box.
“L’Indochine Loves Hey Jow” will be available at L’Indochine, 4/F Mega Fashion Hall, SM Megamall and 3/F SM Aura Premiere until supplies last. Also visit Heyjow.com and TheInspirationSeekers.com.