Hey Jow + L’Indochine = Boho Chic

When I heard that two of my favorite Filipino Bohemian brands have collaborated, I donned my embroidered kaftan dress and drove all the way to Mega Fashion Hall to see the collection.

These necklaces range from P1,200 to P2,000, while a set of 3 layered necklaces will cost P3,750.

These necklaces range from P1,200 to P2,000, while a set of 3 layered necklaces will cost P3,750.

“L’Indochine Loves Hey Jow” mixes designer Joana Ballesteros-Gube’s signature boho luxe vibe with L’Indochine’s eclectic Asian flavor. L’Indochine’s branch at Mega Fashion Hall, SM Megamall set up a jewelry bar where you can mix and match necklaces, bracelets, and charmed pieces.

I’m liking this paper plane gold charm.

I’m liking this paper plane gold charm.

I remember collaborating with Hey Jow back in 2013 for Kate Was Here’s limited-edition hippie headbands. Joana had just left her 9-5 job to pursue her passion for jewelry design, and I would visit her condo to pick from her boxes of charms as we came up with unique accessories just for me.

Hey Jow’s colorful trinkets are sourced from Turkey to South Africa, and the pendants are dipped in 22k matte gold.

Joana of Hey Jow gets her raw stones from Malaysia and Thailand, while her silk and Afghan bead tassels are hand strewn from Turkey. The pendants are dipped in 22-karat matte gold, while other colorful trinkets come from her travels around the globe.

HeyJow x Lindochine4

#lindochinelovesheyjow’s jewelry bar

Her brand has evolved and amassed followers not just from the Philippines, but also from all over the globe. Like me, you may set up an appointment with the Joana for personalized and customized accessories, but with the immense selection of boho luxe designs from her online shop, you’ll find more than enough to fill your jewelry box.

Me (left) with Joana of Hey Jow at her L’Indochine jewelry bar

Me (left) with Joana of Hey Jow at her L’Indochine jewelry bar

My purchases: Hey Jow’s Tree of Life Bracelet for P350, and a L’Indochine ethnic purse for P270 (originally P449.75, but there’s was a big sale at SM Megamall that day)

My purchases: Hey Jow’s Tree of Life Bracelet for P350, and a L’Indochine ethnic purse for P270 (originally P449.75, but there’s was a big sale at SM Megamall that day)

“L’Indochine Loves Hey Jow” will be available at L’Indochine, 4/F Mega Fashion Hall, SM Megamall and 3/F SM Aura Premiere until supplies last. Also visit Heyjow.com and TheInspirationSeekers.com.

September 5, 2015



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