I saw these green army men featured in a website a few months ago. Weeks later, my friend Cristina was vacationing in New York and asked me if I wanted anything for pasalubong. I immediately replied, “Yoga Joes!”
Creator Dan Abramson launched this Kickstarter project in September last year. It wasn’t difficult to get people interested in these plastic figures that, at first glance, look like the classic green toy soldiers from our childhood, but upon closer look, are actually yoga poses. They were such a hit in both the yoga and veteran community that in less than a month, they raised enough funds to start this business.
Yoga Joes are available online at yogajoes.com and they’ve expanded their merchandize to include limited-edition pink Joes and American Apparel collab t-shirts.