Quirk of the Month: Cruciani Bracelets

I first spotted these embroidered bracelets years ago on the wrist of my fellow journalist, Pam Pastor. They came in patterned designs, such as four-leaf clovers, flowers, and animals in different colors. Of course I immediately wanted my own to add to my friendship bracelet collection! I found out they’re from Italian brand Cruciani, known for their luxury bags and accessories. The price tag: €22 for a basic design (around ₱1,200 per bracelet). Well, they don’t call it luxury for nothing.

Disheartened by the hefty price tag, I decided to wait until I saw it in more mainstream stores in Manila and for a sale price. Although the Cruciani bracelet craze started back in 2011, and I continue to spot it on the wrists of celebrities like Beyoncé and Pharrell. Unlike the Rainbow Loom trend that plunged after a year, Cruciani bracelets seem to have kept its steady pace around the globe.

The official Cruciani Philippines online store opened in 2013. They sold original bracelets imported from Italy for ₱495-795 each, but sometime after 2014, their social networking accounts disappeared. Knowing the Philippine market, the price tag might have been too pricey to sustain it.

Hello Kitty Cruciani

Hello Kitty Cruciani

But I spotted one just last month. I finally purchased my first Cruciani at the Sanrio Store in Century Mall, Makati. The Hello Kitty bracelet, originally priced at ₱750, was on sale at ₱375. It was the last piece at the store, so I bought it. While it’s labeled as an original Sanrio product, I didn’t see the Cruciani logo on the packaging. I hope it’s not a knockoff!

Now for some Cruciani arm candy inspiration:

A photo posted by Michela (@miky_c86) on

A photo posted by Pam Pastor (@pajammy) on

A photo posted by CrucianiC (@cruciani) on

A photo posted by Lutman Elisabeth (@sergiaaa) on


  1. Rhen wrote:

    Though these products are so cute, I agree that it’s quite pricey. That’s probably why it didn’t last long here in PH. Maybe if we had a Filipino brand that made something like this, it would’ve gained more popularity here. Glad you got the last piece of Hello Kitty bracelet and at a discounted price! By the way, I am so excited for the Hello Kitty Cafe opening in BGC!

  2. Awww these bracelets look so cuuute ?? I’m glad you’ve found one with a cheaper price! And I would love to have one too! Thank you for sharing, Miss Kate! ?

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