Foreign beauty brands may be pulling out of the Philippine market, but when it comes to the local beauty industry, we have a growing number of Filipino beauty brands keeping afloat. Here are 35 that are proudly Pinoy.
1. Beauty Bakery
Category: skincare and hair care
The gist: Their products are inspired by your favorite baked treats, but made without parabens, chemicals, or preservatives.
2. Belo Essentials
Category: skincare, makeup, and baby care
The gist: Belo Essentials is the official skincare line of celebrity dermatologist Dr. Vicky Belo, with a more affordable price tag to reach a wider target market. Their new makeup line, Belo Cosmeticare, is available at Boardwalk. There’s also Belo Baby for the young’uns.
3. Bench Body & Bath
Category: skincare, makeup, baby care, hair care, personal care, and scents
The gist: Retail giant Bench has a huge selection of budget-friendly bath and body items for all genders. Their gift packs make great last-minute presents.
4. By Nature
The gist: They started with all-natural handmade soaps, but have expanded to other skincare essentials like sunblock, mosquito repellant, and baby salve.
5. CarmenClaire Cosmetics
Category: makeup, skincare, and hair care
The gist: This indie makeup brand was created by a beauty blogger and makeup artist who has fond childhood memories of running around her mom’s beauty salon.
8. Colourette Cosmetics
Category: lippies and nail polish
The gist: They were first known for their cruelty-free, all-natural lippies, but have now expanded to nail polish.
9. Cosmetique Asia
Category: skincare, hair care, and fragrances
The gist: This Filipino corporation is known for mass-produced beauty brands such as Silka, Juicy Cologne, Hairworks, and Bambini.
10. EB Cosmetics and Careline
Website: http://www.everbilena.com.ph and https://careline.com.ph/
The gist: Ever Bilena has upgraded their packaging and quality, making their products more appealing beyond their usual target market. Their little sister, Careline, has been consistent with the teen market.
11. Ellana Mineral Cosmetics
The gist: Ellana’s products are made to withstand Philippine heat. They even have an eco-friendly refill system, where they sell their refills, palettes, and jars separately to promote reusing them.
12. Fashion 21
The gist: Not to be confused with Forever 21, Fashion 21 (or F21) is a makeup line that’s proudly made and distributed in the Philippines. They’re also the same distributor of FS Cosmetics (formerly known as Fanny Serrano Cosmetics). While FS sources their ingredients from Taiwan, the final package is mainly distributed in the Philippines.
13. GlamBox Airbrush Cosmetics
Category: makeup and airbrush tools
The gist: For airbrush beginners and MUAs on the go, this is the best place to source your airbrush supplies in the Philippines.
14. Happy Skin Cosmetics
The gist: One of the fastest-growing Filipino makeup brands in the country, Happy Skin’s lippie line has a major cult following.
Category: makeup, skincare, bath and body, and hair care
The gist: Hortaleza Beauty Center (HBC) has been around since the ’90s, giving the everyday Filipina a one-stop shop where they can get affordable beauty products.
17. Human Heart Nature
Category: skincare, bath and body, baby care, home care, and hair care
The gist: They started out as a Gawad Kalinga social enterprise in 2007. Now, Human Heart Nature is an established and trusted eco-friendly, all-natural, cruelty-free brand.
18. Ilog ni Maria
Category: skincare, aromatherapy, and home care
The gist: This honeybee farm in Cavite produces all-natural products like facial scrubs, lip balms, and handmade soaps.
19. In Her Element
Category: skin care
The gist: Created by Liz Lanuzo of Project Vanity, In Her Element is a cruelty-free, all-natural skincare line with a minimalist packaging and ingredients.
20. Jarful of Goodness
The gist: Momtrepreneur Melanie Ramos wanted a skincare line that’s handcrafted, all natural, and with no parabens, so she created her own in 2014.
24. Pink Sugar Cosmetics
The gist: Founded by two brothers in 2014, Pink Sugar stands out with their catchy names and shades. All products are paraben-free and cruelty-free.
25. Quick FX
The gist: Their products come in two sizes: regular-sized tubes that don’t exceed ₱300 and travel sachets that range from ₱55-99.
27. Skin Potions
Category: skincare and makeup
The gist: They’ve been making the buzz online, thanks to their acne-fighting skincare products and other quirky makeup inventions.
28. Snoe Beauty
Category: skincare, hair care, and makeup
This gist: Known for their cheeky vintage packaging, Snoe Beauty’s wide array of products target different beauty woes, like pores, uneven skin tone, and body odor.
29. So True Naturals
Category: fragrances, mom and baby care
The gist: The “soaperstarmama” behind this brand couldn’t find any Castile soaps in the Philippines, so she decided to manufacture her own. The rest is history.
31. The Souk Organics
Category: skin care, hair care, aromatherapy, bath and body
The gist: Organic, fairly traded, and eco-friendly, Souk wants to make sure all their elixirs don’t harm the skin. Trivia: They helped start the Moroccan Argan Oil craze.
33. VMV Hypoallergenics
Category: makeup, skincare, and body care
The gist: A common misconception is that VMV is a foreign brand, when it’s actually homegrown. They’re known for hypoallergenic products that are safe for all genders and skin types.
34. Ysabel’s Daughter
Category: bath and body
The gist: 100% natural and synthetics-free, their products are derived from one key ingredient—honey. Price range is on the high end.
Category: skincare, hair care, bath and body, and wellness
The gist: Their products are handcrafted, all-natural, non-allergenic, and easy to find because they have several stores all over Manila.