When 7-Eleven Stores Became Kwik-E-Marts

Spider Pig, Spider Pig...

I was watching a rerun of The Simpsons Movie when I remembered a trip to LA in July 2007. The world was eagerly waiting for the premiere of The Simpsons Movie when 11 7-Eleven locations in the US and Canada were temporarily transformed into Springfield’s fictional Kwik-E-Mart.

Spider pig, spider pig…
Where’s El Barto?
Bart: I didn’t think it was physically possible, but this both sucks *and* blows.
Krusty merchandize
Where is Mr. Burns?
Sprinkly goodness

My friends and I found one of the 11 locations and excitedly lined up to get in. Most of us in line were over 21 years old. No surprise there; The Simpsons started in 1989, so you can easily guess what age group makes up their core fan base.

It was fun purchasing items that looked like it came straight from the cartoon, such as the Squishee and Homer’s favorite pink frosted donut. The store was also decorated with posters and signs that parodied Apu’s cheapskate personality. Speaking of Apu, they even hired Indians to take charge of the register.

One of the 11 7-Elevens transformed into Kwik-E-Mart
Doh! Doh!
Homer: This donut has purple in it; purple’s a fruit.


Apu: Mr. Simpson, pay for your purchases and get out… and come again.
Homer: Donuts. Is there anything they can’t do?
What about donuts?

Apu: Thank you, steal again.
No veggiedogs, Apu?
Will the real Apu please stand up?

Brands and companies usually capitalize on Hollywood movies with ludicrous promotions, but this is one of the better ideas. Wish they would come up with similar promotions for upcoming movies such as Harry Potter. Imagine entering a wizard’s pub that serves butter beer and pumpkin juice.