Check out my latest TV commercial for Modess Ultrathin:
You probably didn’t notice, but the first few seconds of the commercial was shot in a room in El Hogar, one of the most popular old buildings in Binondo, Manila.
Thanks to its vintage Filipino architecture, El Hogar has become a famous spot for shooting local music videos, movies, soaps operas, and TV advertisements. We spent two long days shooting “Project: Obvious” in April. Day 1 was in Alabang Town Center, where we spent most of the day playing at Timezone. I felt like I was in high school again. Well, I did play the role of a teenager!
Day 2 was in Regina Building in El Hogar, where one abandoned room was transformed into this:
Mad props goes to stylist Debbie Singson-Villanueva, who was not only in charge of the models’ wardrobes, but was also the creative mind behind the interiors of the room. When I stepped into the set, I was amazed at how she managed to turn an old empty space into what looks like a cross between an artsy Brooklyn loft and a creative student’s room.
Now check out the rest of the set and what went behind this fun TV commercial shoot.
After director Mark Querubin yelled, “That’s a wrap!” the production crew started tearing down the entire set. I was sad to see this room go. Oh well, that’s showbiz.
Modess TV Commercial Credits:
Talents: Luisa Jimenez and Kate Alvarez (yours truly)
Client: Johnson & Johnson
Product: Modess Ultrathin
Agency: BBDO Guerrero/ Proximity
Production House: 88 Storey Films
Director: Mark Querubin
Stylist: Debbie Singson-Villanueva
Producer: Idda Aguilar/ Aldous Pagaduan