Haemul Doenjang-jjigae (soybean stew with assorted seafood and veggies), P395. Comes with free rice.

Bulgogi Brothers: Dine, Wine and K-Pop

Thanks to an invite from Enjoy Philippines, I attended the soft opening of the newest Korean BBQ restaurant in Greenbelt, Makati—Bulgogi Brothers. Under Bistro Group, the same company that operates Italianni’s, T.G.I. Friday’s and Flapjacks in the Philippines, Bulgogi Brothers opened its doors to its first set of customers—myself included—on September 8.

This is the first Bulgogi Brothers franchise outside South Korea. The Greenbelt branch features a zen ambience that’s great for all age groups.

A wine rack greets you as you enter. There’s also a wine trolley that goes around to help you pick your drink.

Since Filipinos love anything and everything “bottomless,” the restaurant’s complimentary side dishes and unlimited supply of hot tea make an appetizing welcome as you browse through the menu of bulgogi and other South Korean favorites.

My meat-loving companions were too lazy to grill their own bulgogi, so they ordered the galbijjim (braised short ribs). For pescepollotarians such as myself, there’s the dubu steak (fried crispy tofu with teriyaki sauce and bean sprouts) and haemul doenjang jjigae (soybean stew with assorted seafood and veggies). The verdict: two thumbs up! Early-bird foodies were spot-on when they raved about the menu’s authentic Korean taste.

Eat-all-you-can side dishes: sweet potatoes, boiled corn and quail eggs, Korean spinach salad, kimchi, and kangkong

Tea of the day. Ours was oksusu cha (corn tea).


Galbijjim (braised short ribs), P650 (regular size)
Haemul Doenjang-jjigae (soybean stew with assorted seafood and veggies), P395. Comes with free rice.
Dubu steak (crispy fried tofu with teriyaki sauce and bean sprouts), P245 for 6 pieces

Don’t be intimidated by the price range; the portions are big enough to share with a family of 2-4. The menu’s photos don’t give the food justice; they are much bigger in person! As for the tongue-twister Korean dish names, just read the basic description on the menu or ask the waiters to explain what each dish is about.

And while you’re at it, order a glass of premium flavored tea or a bottle of wine as you get into the groove with K-Pop tracks played on surround sound and music videos shown on the elevated TV screens. Let’s just hope that the crew downloads a more extensive K-Pop selection. There’s only so much 2ne1 that a person can handle! Sandara Park’s hit chorus lines are still ringing in my head.

Bulgogi Brothers is located at Level 3, Greenbelt 5, Ayala Center, Makati, Philippines
For a list of branches in South Korea, visit the Bulgogi Brothers’ website here.
Telephone number: +632-621-6216

August 6, 2012 update:
Bulgogi Brothers Philippines opened its new branch on the 2nd Level of SM Mall of Asia.