BDJ has come a long way since they launched the first Belle De Jour Power Planner back in 2006. As the Starbucks planner mania swept Manila off its feet and made consumers obsessed with collecting stickers, BDJ started their own trend—an all-in-one lifestyle planner filled with fashion and beauty articles, organizing hacks, and best of all—discount and shopping coupons.
Through the years they’ve expanded their merchandize to include a monthly subscription box (which I was officially part of for 3 years), notebooks, journals, stickers, and other planners for different types of personalities.
After attending the launch event at EDSA Shangri-La Mall, I finally got my hands on their 2018 collection. With less than two months left in 2017, it’s time to start planning for the coming Year of the Dog. There’s something here for almost every personality—crafters, organizing divas, career gals, fashion and beauty junkies, dreamers, besties, and of course, travelers!
Which items would you splurge on?
BDJ’s 2018 collection is available online at ilovebdj.com and leading bookstores in the Philippines. You may customize selected planners and notebooks. There an online SALE until November 30, 2017. Photos courtesy of BDJ.