Tony's Chocolonely is now in the Philippines... Hooray!

Tony’s Chocolonely is Finally in the Philippines

My favorite Dutch chocolate bar is finally here! I’m not sure exactly when Tony’s Chocolonely started officially distributing to the Philippines, but I was ecstatic to see these bars on the shelves of S&R this quarter.

Tony's Chocolonely bars stacked on the shelf of S&R.
I doubt there was a big marketing plan—no social media announcement or event launch. It just silently appeared in this membership-shopping club. I’ve seen some resellers peddling Tony’s Chocolonely in Manila, but S&R is the first big-scale distributor I’ve spotted in the Philippines. Buy them online here.
Chocolate aisle of S&R
I spotted Tony’s Chocolonely in S&R. Price is ₱219 each.

Tony’s Chocolonely was founded by Dutch journalist Teun van de Keuken, who launched a crusade against slavery in the chocolate industry (Yes, it still exists!). Teun (the Dutch equivalent of the name Tony) tried to discuss the issue with large chocolate brands, but they ignored him. He decided to take action by leading by example. He started by making 5,000 fair-trade chocolate bars by himself. Tony’s Chocolonely was born. [source:]

Tony's Chocolonely store in Amsterdam with neon signage at the back
Tony’s Chocolonely in Amsterdam

Kate holding a bar of Tony's Chocolonely milk chocolate
Tony’s Chocolonely is now in the Philippines… Hooray!

He named his brand Tony’s Chocolonely because he felt like he was the only person in the chocolate industry who truly cared about eradicating slavery. Aside from being 100% slave-free, Tony’s Chocolonely also cares for the environment. Their wrappers are made of uncoated, recycled FSC-certified papers. Their cocoa farmers use environmentally friendly production methods.

I first learned about Tony’s Chocolonely when a friend from the Netherlands brought it to the Philippines as my pasalubong. Since then, I always ask for these chocolate bars whenever friends visit from Europe. When I traveled to Europe for the first time in 2018, a visit to their Amsterdam shop was in order. I stuffed my return luggage with as many chocolate bars as I could. Well, I didn’t want one chocolate bar to be lonely. *cue cymbals*

Kate standing in front of a Tony's Chocolonely dispenser in Amsterdam
Kate was here in Europe, fall 2018. Shopping at Tony’s Chocolonely, Amsterdam, was part of my travel bucket list.
Tony's Chocolonely display in front of their Amsterdam shop
This chocolate stand was right outside their Amsterdam shop. I visited in 2018.
Hand holding a stash of Tony's Chocolonely mini bars
Small bars: not available in the Philippines (yet)

The first thing you’ll notice when eating a bar of Tony’s Chocolonely is that the chunks are uneven. I remember posting a story on Instagram with the caption, “My organized senses are tingling!” and tagged Tony’s Chocolonely. I forget their exact reply, but it led me to their inspiring story online.

“To us, it doesn’t make sense for chocolate bars to be divided into chunks of equal sizes when there is so much inequality in the chocolate industry!” they wrote on their website. “The unevenly sized chunks of our bars are a nice way of reminding our choco friends that the profits in the chocolate industry are unfairly divided.”

Open bar of Tony's Chocolonely

Caption: The bottom of Tony’s Chocolonely bars represents the equator. The chunks above are the Gulf of Guinea. From left to right you have Ivory Coast, Ghana, Togo and Benin, Nigeria, and part of Cameroon.

I love them even more. Have you ever tried Tony’s Chocolonely bars?