Remember When 7-Eleven Stores Became Kwik-E-Marts?

Spider Pig, Spider Pig...

I remember a trip to Los Angeles back in July 2007. The world was eagerly awaiting the premiere of The Simpsons Movie when they pulled the ultimate marketing stunt: 11 7-Eleven locations in the US and Canada were temporarily transformed into Springfield’s fictional Kwik-E-Mart.

Kate standing in front of Simpsons mural
Kate was here, circa 2007, when 11 7-Eleven locations were transformed into Kwik-E-Mart.

7-Eleven store transformed into a Kwik-E-Mart. Cars parked in front.
Where’s El Barto?
Kwik-E-Mart sign
Bart: “I didn’t think it was physically possible, but this both sucks *and* blows.”

Poster of Frosted Krusty O's
Krusty merchandize

My friends and I found one of the 11 locations and excitedly lined up to get in. Most of us in line were adults, so you could easily guess what age group makes up their core fan base.

It was fun purchasing items that looked like they came straight from the cartoon, such as the Squishee and Homer’s favorite pink frosted donut. The store was also decorated with posters and signs that parodied Apu’s stereotypical personality. Speaking of Apu, they even hired Indian-Americans to take charge of the register. Well, that was the year 2007, so we might get a different reaction from the Twitterverse of 2021.

Sign that says, "First Bank of Springfield"
Where is Mr. Burns?
Sign that says, "Today's Pastries at Tomorrow's Prices!" and a stack of pink donuts
Sprinkly goodness

Kwik-E-Mart signage
One of the 11 7-Elevens that transformed into Kwik-E-Mart in 2007
Sign that says, "5-minute parking. Violators will be executed."
Doh! Doh!

In 2020, Hank Azaria announced he will no longer provide the voice for the convenience-store owner Apu Nahasapeemapetilon, whose thick accent and cheapskate ways have led to critics calling that character a racist stereotype. Apu’s last notable speaking appearance was in October 2017. Since then, no lines have been given to the famous Kwik-E-Mart clerk.

Simpsons cups on a shelf
Poster of Buzz Cola

The Simpsons has come a long way. On April 19, 1987, it started as a series of animated shorts by Life In Hell cartoonist Matt Groening on the Fox sketch comedy series, The Tracey Ullman Show. The Simpsons soon debuted as an independent series on December 17, 1989, and the rest, as they say, is history.

Scroll below for more photos I saved from that fun day in 2007.

Sign that says, "Buy some fruit to feel less guilty about the chili dog" on a shelf of cold sandwiches
Kwik-E-Mart sandwiches, anyone?
Window poster of Apu saying, "Thank you for loitering. Please come again."
Apu: “Mr. Simpson, pay for your purchases and get out… and come again.”
Stack of pink donuts with candy sprinkles
Homer: “Donuts, is there anything they can’t do?”

Sign that says, "Greetings from Springfield" and the three-eyed red fish
Whiteboard with handwritten note that says, "Please accept my humble apology. We are currently out of Krusty O's, Radioactive Man, and Chutney Squish. More coming! -Apu."
What about donuts?
Signage with Apu saying, "Every item guaranteed fresh or your money begrudgingly refunded."

Blurry Kwik-E-Mart sign with reminders
Kwik humor
Hotdog stand with the sign, "Buy 3 for the price of 3!"
Apu: “Thank you, steal again.”
Hotdog stand with the sign, "Our hot dogs are rich in bunly goodness."
No veggiedogs, Apu?

Three Indian-Americans working the register
The year was 2007, and in true Simpsons humor, they hired Indian-Americans to man the Kwik-E-Stores.

Now tell me: What’s your favorite Simpsons episode? Mine is Season 24, Episode 7 (The Day the Earth Stood Cool) when the whole town was invaded by annoying hipsters.

Featured cartoon clip from