Whether you prefer to call it P-Beauty or F-Beauty, Filipino beauty products are gaining traction all over the globe. There’s a growing market for Filipino makeup and skincare brands that suit the different shades of kayumanggi (brown) and not just glutathione-pumped white skin, a tired trend that needs to be abolished in Asia.
To celebrate the natural Filipino skin tone, here are 45 proudly Pinoy beauty brands, in alphabetical order.
1. Alodia Beauty
Where to buy: Lazada
The gist: Alodia Gosiengfiao, popular gamer and the Philippines’ Queen of Cosplay has just launched her first collection of lippies named after gaming lingo such as Black Mage and Respawn.
2. Beach Born
Where to buy: beachborn.ph
Category: Haircare and skincare
The gist: What started as a haircare range for beach babes with bleached hair now has a cult following. Pick from their 100% natural and handcrafted products.
3. Beauty Bakery
Where to buy: facebook.com/beautybakeryco, BeautyMNL, Lazada, and Shopee
Category: Skincare and haircare
The gist: They started with products inspired by your favorite baked treats, but made without parabens, chemicals, or preservatives. They’ve evolved to ’50s pin-up style packaging.
4. Belo Essentials
Where to buy: Department stores, groceries, beloessentials.ph, Lazada, and Shopee
Category: Skincare, makeup, and baby care
The gist: Belo Essentials is the official skincare line of celebrity dermatologist Dr. Vicky Belo, with a more affordable price tag to reach a wider target market. There’s also Belo Baby for the young’uns.
5. Bench Body & Bath
Where to buy: Department stores, bench.com.ph, Lazada, and Shopee
Category: Skincare, makeup, baby care, haircare, personal care, and scents
The gist: Retail giant Bench has a huge selection of budget-friendly bath and body items for all genders. Their gift packs make great last-minute presents.
9. Coco Body
Where to buy: Department stores, Lazada and Shopee
The gist: Their virgin coconut oil (VCO) products are made from freshly picked virgin coconuts in seaside coconut farms in Southern Philippines.
11. Colourette Cosmetics
Where to buy: colourettecosmetics.com, Lazada, and Shopee
The gist: Best known for their cruelty-free, multi-functional makeup that you can use on your eyes, cheeks, and lips. Also check out their sister skincare brand, Fresh Formula.
12. Cosmetique Asia
Where to buy: Department stores, groceries, cosmetiqueasia.com, Lazada, and Shopee
Category: Skincare, haircare, and fragrances
The gist: This Filipino corporation is known for mass-produced beauty brands such as Silka, Juicy Cologne, Hairworks, and Bambini.
13. Ever Bilena and Careline
Where to buy: Department stores, groceries, everbilena.com.ph, careline.com.ph/, Lazada, and Shopee
The gist: Ever Bilena (also known as EB Cosmetics) has upgraded their packaging and quality, making their products more appealing beyond their usual target market. Their little sister, Careline, has been consistent with the teen market.
14. Ellana Mineral Cosmetics
Where to buy: ellanacosmetics.com, Lazada, and Shopee
Category: Makeup and skincare
The gist: Ellana’s products are made to withstand Philippine heat. They even have an eco-friendly refill system, where they sell their refills, palettes, and jars separately to promote reusing them.
15. Fashion 21
Where to buy: fashion21cosmetics.com, Lazada, and Shopee
The gist: Not to be confused with Forever 21, Fashion 21 (or F21) is a budget-friendly makeup line that’s distributed in the Philippines.
16. Filipinta Beauty
Where to buy: filipintabeauty.com and Shopee
Category: Makeup and airbrush tools
The gist: Their product packaging is inspired by Filipino mythology and culture, with names such as Diwata and Sorbetes.
17. Happy Skin Cosmetics
Where to buy: happyskincosmetics.com/, Lazada, and Shopee
The gist: This Filipino makeup brand was created with skincare on top of mind. Their lippies have a major cult following.
Where to buy: hbc.com.ph
Category: Makeup, skincare, bath and body, and hair care
The gist: Your parents may remember them as Hortaleza Beauty Center, a shop for nail and salon tools in the ’90s. HBC now means Healthy Beautiful Choices, a one-stop-shop for affordable beauty products, with brands such as San-San and Crayons.
19. KJM Cosmetics
Where to buy: kjmcosmetics.com, Lazada, and Shopee
The gist: Produced in Davao City, Mindanao, this PETA-approved makeup brand is vegan, cruelty-free, and budget-friendly.
21. Human Heart Nature
Where to buy: Department stores, groceries, humanheartnature.com, Lazada, and Shopee
Category: Skincare, bath and body, baby care, home care, and hair care
The gist: They started out as a Gawad Kalinga social enterprise in 2007. Now, Human Heart Nature is an established and trusted eco-friendly and cruelty-free brand from the Philippines. CGs (Curly Girls) also swear by their hair products!
22. Ilog ni Maria
Where to buy: ilogmaria.com
Category: Skincare, aromatherapy, and home care
The gist: Ilog ni Maria (Mary’s River) is a honeybee farm in Cavite. They produce all-natural products like facial scrubs, lip balms, and handmade soaps. Their gift baskets and sets make great gifts for your eco-lover friends.
23. In Her Element
Where to buy: inherelement.ph, Lazada, and Shopee
Category: Skincare and makeup
The gist: Created by Liz Lanuzo of Project Vanity, In Her Element started as a skincare line. They now have skincare-infused makeup that’s fragrance-free, sulfate-free, paraben-free, and cruelty-free.
25. Lip Pinas
Where to buy: Shopee
The gist: With the tagline, “Gawa ng Filipina, para sa Filipina” (Made by Filipinas for Filipinas), their shades are morena-friendly. Choose from a variety of lippies and balms with Filipino names.
26. Messy Bessy
Where to buy: messybessy.com, Lazada, and Shopee
Category: home care and personal care
The gist: This brand of home cleaning and personal care products uses locally sourced and plant-derived ingredients.
28. Penshoppe Beauty Pop
Where to buy: Department stores, penshoppe.com, Lazada, and Shopee
The gist: Retail brand Penshoppe created this line of trendy and affordable makeup for teens.
30. Pink Sugar Cosmetics
Where to buy: pinksugar.com.ph, Lazada and Shopee
The gist: Founded by two brothers in 2014, Pink Sugar stands out with the products’ catchy names and shades, such as Our ‘Lil Secret and These Lips Don’t Lie. Committed to PETA’s Beauty without Bunnies program, all their products are cruelty-free.
34. Snoe Beauty
Where to buy: snoebeauty.com, Lazada, and Shopee
Category: Skincare, haircare, and makeup
This gist: Known for their quirky and vintage packaging, Snoe Beauty has a wide array of products for every part of your body, from head to toe.
36. So True Naturals
Where to buy: sotruenaturals.com
Category: Fragrances, body care, and home care
The gist: The “soaperstarmama” behind this brand couldn’t find any Castile soaps in the Philippines, so she decided to manufacture her own. The rest is history. They also hold workshops for those who want to make their own soaps and other products.
Where to buy: suesh.com, Lazada, and Shopee
Category: Makeup and tools
The gist: A haven for both professional makeup artists and newbies, Suesh is the place to get quality makeup brushes and tools. Also check out their mix-and-match palette options.
40. Sunnies Face
Where to buy: sunniesface.com, BeautyMNL, Lazada, and Shopee
The gist: After the success of model Georgina Wilson’s Sunnies eyewear line, she created a makeup line in high-fashion but affordable shades.
42. Vice Cosmetics
Where to buy: vicecosmetics.com.ph, Lazada, and Shopee
Category: Makeup and tools
The gist: You’ll find celebrity Vice Ganda’s brand of comedy injected in his inclusive makeup products. Shop from witty names such as Flawlezza concealer, Ganda Lang lipstick, and Gandoll brow gel.
43. VMV Hypoallergenics
Where to buy: vmvhypoallergenics.com, Lazada, and Shopee
Category: Makeup, skincare, and body care
The gist: A common misconception is that VMV is a foreign brand, when it’s actually homegrown. They’re known for hypoallergenic products that are safe for all skin types.
44. Ysabel’s Daughter
Where to buy: facebook.com/YsabelsDaughter
Category: Wellness and body products
The gist: These products are handcrafted by a yoga teacher and reiki practitioner, using only organic ingredients.
Where to buy zenutrients.com.ph, Lazada, and Shopee
Category: Haircare, skincare, and wellness
The gist: They use cruelty-free and sustainable ingredients, mostly locally sourced. You’ll find them in most groceries and department store kiosks.