I Want My Daddy… Stickers!
I’ll never outgrow my love for stationery and stickers. Imagine my glee when I spotted these adjoining shops in Bangkok’s Siam Square—Daddy Stickerland and Daddy And The Muscle Academy.
With both windows dressed in colorful paint, stickers, and a neon signage, these twinning shops lured my forever tween heart.

Daddy And The Muscle Academy is their clothing brand that makes cute tank tops, baby tees, eco bags, decked-out hand bags, and fashion accessories.
Daddy Stickerland is all about stationery and stickers—and no, it’s not the cheap, mass-produced kind that doesn’t stick well and fades fast (I’m frankly sick of those!). They’re high quality designs by local artists and crafters. On top of endless sticker sheets, you’ll also find zines, sticker albums, card holders, phone accessories, quirky keychains, and even beauty products that your inner tween would absolutely want to splurge on.


Don’t miss the row of pink and blue lockers at the back. It’s an homage to ’80s-90s teen pop culture! OG ’90s teens like myself will be delighted to see book covers of Sweet Valley Twins and The Babysitters Club, as well as vintage sticker designs and magazine tearsheets of ’80s-90s Hollywood celebrities decorating the lockers.
On the second floor is House of Wendy, a variety store that sells teen and tween merch, such as tees, bags, plushies, and tumblers. They also have photo sticker booths, which I noticed is all the rage in Bangkok lately.


If you still can’t enough of Daddy merch, they opened a new branch called Super Daddy on the first floor of Siam Center and the Daddy Motel on the first floor of Emsphere. Before your dirty mind gets there, it’s not an actual motel but a stationery and merch shop with pink interiors that resemble hotel verandas.
As a mental health girlie, of course I immediately thought there was an allusion to daddy issues. But when I saw the cartoon characters of Daddy, Wendy, and Daddy’s family printed on sticker sheets and hair clips, I realized Daddy is more innocent than I thought.
Now who’s your daddy?
Daddy and the Muscle Academy and Daddy Stickerland is located at 422/5 Siam Square Soi 2, Khwaeng Pathum Wan, Pathum Wan, Krung Thep Maha Nakhon 10330, Thailand.
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